When demand shapes a collection: Extra Strong

From idea to action

A clear demand emerged, and from it the Extra Strong collection was born. A collection designed to meet a new level of expectations. With 10 mg per pouch, the experience becomes more defined, more distinct, and more present.

But strength is only part of the story. The other part is flavour.

Two of our most appreciated flavours were given a natural place in the collection: Raspberry Lemon and Sweet Peppermint.

At the same time, we didn’t only look back, we also looked forward.

Two new flavours took shape within the range. Minty Grape was born from a clear market signal. Grape has grown beyond a trend; it has become a flavour with its own identity. We developed our own interpretation: cleaner, fresher, and more defined.

Crispy Apple started as an idea in the margins, a flavour that had always been there, but never really given its place. Now the time was right. Think fresh green apples where sweetness meets acidity in a crisp, cooling expression. Subtle in its presence, yet often the one that surprises the most.

Extra Strong is not just a stronger collection.

It is the result of a dialogue, a development, and a response to a clear signal from you.